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Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
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Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Research papers

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
Company: GfK
April 20, 2010
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Citation

Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-emotions


Research papers

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
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Citation

Hansom, Buckley and Palmer (2009a, October 29). Bloggers as research partners. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bloggers-as-research-partners


Research papers

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...
Author: Tanja Hackenbruch
Company: GfK
May 7, 2009
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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


Research papers

Single source multimedia audience measurement

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It...

Catalogue: WM3 2009: Change Is In The Air...
Author: Giorgio Licastro
Company: GfK
May 7, 2009
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Citation

Licastro, G. (2009a, May 07). Single source multimedia audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-multimedia-audience-measurement


Research papers

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn
Companies: Stichting Kijkonderzoek (SKO), GfK
May 7, 2009
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Citation

de Vos, Irazoqui, Nikkel and Hoogendoorn (2009a, May 07). How reliable is my audience?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-reliable-is-my-audience-


Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
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Citation

Jiu and Landeck (2009a, April 07). Acting global and thinking local. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/acting-global-and-thinking-local


Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world


Research papers

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008
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Citation

Garland and Van Walwyk (2008a, October 24). Turning the super tanker. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/turning-the-super-tanker